UI/UX
BackRock Insurance — Digital Transformation & Design System
A responsive insurance experience exploring how clearer hierarchy, explanation, and reusable interface patterns can support trust in a complex service decision.
- Role
- Product Designer
- Client
- Personal Project
- Duration
- 1 day
- Year
- 2026
Overview
The product in context.
BackRock Insurance is framed as a trust and comprehension problem: helping prospective customers understand a consequential financial service, compare what matters, and move forward without avoidable ambiguity.
The tension
The product challenge.
Insurance decisions combine unfamiliar terminology, risk, and high information density. The experience needed to establish credibility while making products, benefits, next steps, and supporting information easier to scan across screen sizes.
Problem framing
Trust needed to be built through comprehension, not decoration.
- body
- The experience needed to explain an unfamiliar service, establish credibility, and make the next action understandable across desktop and mobile.
Key decision
Organise the experience around customer decisions.
01
Context
Dense insurance information can make every section feel equally important.
02
Decision
Structure content around orientation, service explanation, reassurance, and next steps.
03
Why
A repeated decision path makes complex information easier to scan without oversimplifying it.
04
Trade-off
The approach depends on disciplined content and still requires comprehension testing with prospective customers.
Solution
A reusable responsive direction keeps the hierarchy consistent.
- finding
- Trust cues weaken when layouts and calls to action change unpredictably between sections.
- evidence
- The existing interface direction uses repeated content patterns, responsive hierarchy, and a restrained visual system.
- implication
- Consistency should reduce the effort of understanding each new section; formal outcome testing remains future work.
Learning
The next useful step is validation, not more visual breadth.
- body
- A future iteration should test comprehension with prospective customers and insurance specialists, then use observed hesitation and questions to refine language, hierarchy, and interaction.